SEO that goes beyond Google.
Because search already has.
People aren't just searching on Google anymore — they're asking ChatGPT, Perplexity, and Claude. Your SEO strategy needs to account for all of it. I build SEO programs that drive results in traditional search and the AI-powered search landscape that's rapidly replacing it.
Most SEO strategies are solving last year’s problem.
The typical SEO playbook — publish blog posts, build some backlinks, optimize your title tags — still has its place. But it’s not enough anymore, and it hasn’t been for a while. Too many SEO providers are running the same generic checklist for every client, regardless of industry, competition, or business model.
Meanwhile, the way people search is fundamentally changing. AI-powered search engines like ChatGPT, Perplexity, and Google’s own AI Overviews are reshaping what it means to “rank.” If your SEO strategy doesn’t account for how AI systems find, evaluate, and recommend content, you’re optimizing for a world that’s already shifting under your feet.
I take a different approach. One that combines the technical fundamentals that still matter with a forward-looking strategy built for where search is going — not just where it’s been.
A full-stack approach to SEO
The foundation everything else depends on
If your technical SEO isn’t solid, nothing else you do will reach its full potential. I start here because it’s where most SEO programs have hidden problems — crawl issues, indexation gaps, speed bottlenecks, and structural mistakes that quietly undermine everything else.
- Comprehensive technical audits (crawlability, indexation, site architecture)
- Core Web Vitals and page speed optimization
- Schema markup and structured data implementation
- Internal linking strategy and optimization
- XML sitemap and robots.txt configuration
- Site migration planning and execution
- JavaScript rendering and crawl budget management
Content that earns rankings and drives revenue — not just traffic
More content isn’t better content. I use a Keep-Kill-Combine framework to audit what you have, identify what’s working, cut what isn’t, and consolidate competing pages. Then I build a content strategy around topics and keywords that actually drive business results — not just traffic numbers that look good in a report.
- Content audits using Keep-Kill-Combine framework
- Keyword research focused on revenue intent, not just volume
- Pillar-cluster content architecture
- On-page optimization (titles, metas, headers, internal links)
- Content briefs and editorial planning
- Content performance tracking and iteration
Showing up where search is headed — not just where it’s been
AI-powered search engines don’t work like Google. They synthesize information, evaluate credibility differently, and surface content based on factors traditional SEO doesn’t fully address. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are how you make sure your business shows up when people search with AI — not just when they type into a search bar.
- AI search visibility audits (ChatGPT, Perplexity, Google AI Overviews)
- Content structuring for AI comprehension and citation
- Entity optimization and knowledge graph strategy
- Brand authority signals for AI recommendation engines
- Structured data optimized for AI extraction
- Monitoring and tracking AI search presence
This ties directly into my AI Strategy & Implementation work — the same expertise that powers custom AI tools also informs how I optimize for AI-powered search.
Measuring what matters — not just what’s easy to measure
SEO reporting shouldn’t be a wall of charts that nobody knows what to do with. I focus on the metrics that actually tell you whether SEO is driving business results — and I build reporting that connects the dots between rankings, traffic, and revenue.
- Custom SEO dashboards in Looker Studio
- Keyword rank tracking with business context
- Organic traffic and conversion attribution
- Competitive visibility monitoring
- Monthly reporting with narrative insights and action items
For deeper analytics work beyond SEO, see my Analytics & Reporting services.
How I think about SEO differently
Revenue over rankings.
Rankings matter, but only as a means to an end. I tie every SEO recommendation back to business outcomes — leads, sales, pipeline. If a keyword ranks well but doesn’t drive revenue, it’s a vanity metric.
Traditional and AI search, together.
Most SEO providers are either ignoring AI search or treating it as a separate thing. I build strategies that work across both — because the fundamentals of being findable, credible, and useful apply everywhere.
Technical depth, not just surface audits.
I don’t just run a Screaming Frog crawl and hand you a spreadsheet. I dig into the architecture, the rendering, the internal linking logic — the things that actually move the needle on complex sites.
Honest about timelines.
SEO takes time. I’ll give you a realistic picture of what to expect and when — not overpromise in month one and underdeliver in month six. If quick wins exist, we’ll capture them. But sustainable growth is the goal.
SEO looks different depending on your business
There’s no one-size-fits-all SEO strategy. The approach for a multi-location service business is fundamentally different from an ecommerce brand or a government agency. I’ve worked across enough industries to know what matters in each — and what doesn’t.
Multi-location businesses
Local SEO at scale — Google Business Profile optimization, location page strategy, local link building, and review management across dozens (or hundreds) of locations without creating duplicate content problems.
Service-area businesses
Ranking in the markets you serve without a physical presence in each one. Service page architecture, local content strategy, and Google Business Profile optimization for SABs.
Ecommerce
Product and category page optimization, faceted navigation management, structured data for rich results, and content strategies that support both discovery and conversion.
Government & public sector
Accessibility-first SEO, content structured for public information needs, compliance considerations, and strategies that work within the unique constraints of government websites and approval processes.
Health, wellness & supplements
YMYL content that meets Google’s elevated quality standards. E-E-A-T optimization, expert author attribution, medical review processes, and content strategies that build trust with both search engines and users.
Your SEO should be working harder than you are.
Whether you need a full SEO strategy, a technical audit, or someone to help you navigate the shift to AI-powered search — let's talk about what makes sense for your business.