AI-powered marketing isn’t a buzzword.
It’s a competitive advantage you can actually use.
Whether you need a clear AI strategy for your marketing team or custom-built tools that solve real problems, I can help. Not with theory — with things that work.
Everyone’s talking about AI. Almost nobody’s doing it well.
You’ve probably sat through at least one AI presentation that was 90% hype and 10% “we’re exploring opportunities.” Your team might be experimenting with ChatGPT, but nobody’s sure if it’s actually helping or just creating a new kind of busywork. Meanwhile, your competitors are either doing the same thing or pretending they’re further ahead than they are.
The gap isn’t between companies that are “using AI” and those that aren’t. It’s between companies that have figured out where AI actually creates value in their marketing — and those that are still guessing.
That’s the gap I fill.
Two ways I can help — depending on where you are
“We know we should be using AI. We just don’t know how.”
I’ll assess your current workflows, identify the places where AI can genuinely save time or improve output, and build a practical roadmap for adoption. Not a 40-page deck that collects dust — a clear, prioritized plan with specific tools, implementation steps, and realistic timelines.
- Audit existing marketing workflows and identify automation opportunities
- Identify high-impact AI use cases specific to your business
- Tool evaluation and recommendation (build vs. buy)
- Implementation roadmap with prioritized phases
- Team training and enablement on AI tools and workflows
“We need something built.”
Sometimes the right tool doesn’t exist yet — or the off-the-shelf version doesn’t do what you actually need. I build custom AI agents, automations, and workflows that solve specific marketing problems. These aren’t generic chatbots — they’re purpose-built tools designed around your processes, your data, and your goals.
- Custom AI agents for research, analysis, and content workflows
- Content auditing and quality scoring workflows
- Automated reporting and data pipeline tools
- Google Sheets and Apps Script integrations
- Python-based tools for data processing and analysis
- MCP server connections for AI-to-tool integrations
Built, not hypothetical
Content Audit Automation
The problem: Manually reviewing hundreds of pages for content quality, SEO compliance, and brand consistency was taking weeks.
What I built: An AI-powered content auditing agent that evaluates pages against custom scoring criteria, flags issues, and generates prioritized recommendations — reducing audit time from weeks to hours.
SEO Assessment Tool
The problem: SEO assessments required pulling data from multiple tools, cross-referencing manually, and writing up findings — a tedious, error-prone process.
What I built: A custom tool that aggregates data from multiple sources, runs automated analysis against best practices, and produces a structured assessment with prioritized action items.
Reporting Automation
The problem: Weekly and monthly reporting meant hours of copying data between spreadsheets, formatting charts, and writing summaries — every single time.
What I built: An automated reporting pipeline that pulls data from GA4, Google Ads, and Search Console, generates formatted reports with narrative insights, and delivers them on schedule.
Redirect Mapping Tool
The problem: Site migrations required mapping hundreds of old URLs to new ones — a painstaking manual process with high stakes if you get it wrong.
What I built: A tool that crawls both old and new site structures, uses content similarity matching to suggest redirect mappings, and outputs a ready-to-implement redirect file.
Content Generation & Optimization
The problem: Creating SEO-optimized content at scale while maintaining quality and brand voice was a constant bottleneck.
What I built: A content generation workflow with custom prompts, brand voice guidelines, and SEO requirements baked in — producing draft content that needs editing, not rewriting.
This might be a fit if...
- You know AI could help your marketing team, but you're not sure where to start or what's worth the investment.
- You've been experimenting with ChatGPT or other tools but haven't figured out how to integrate them into real workflows.
- You have a specific problem — reporting, content production, data analysis — that feels like it should be automated but isn't.
- You want someone who can both advise on strategy and actually build the tools to execute it.
- You're tired of AI vendors selling solutions to problems you don't have.
Why work with me on this
There’s no shortage of people calling themselves AI consultants right now. Here’s what’s different:
I’m a marketer first.
I’ve spent 10+ years doing the actual work — SEO, paid search, content strategy, analytics. When I recommend an AI solution, it’s because I understand the problem from the inside, not because I read about it in a newsletter.
I build, not just advise.
I don’t hand you a strategy doc and disappear. If the recommendation is to build a custom tool, I build it. If it needs a Python script, an Apps Script integration, or an AI agent — I write the code myself.
I’m honest about what AI can and can’t do.
I’ll tell you when AI is the right answer — and when it’s not. Some problems are better solved with a simple spreadsheet formula or a better process. I’m not going to over-engineer something just to call it “AI-powered.”
Let's figure out what AI can actually do for your marketing.
No pitch, no pressure. Just a conversation about where you are, where you want to be, and whether I can help you get there.