If you can’t trust your data,
you can’t trust your decisions.
I help businesses set up tracking that actually works, build reporting that answers real questions, and turn analytics from a chore into something that drives better marketing decisions.
Most businesses are drowning in data and starving for insight.
Do you know which marketing channel is actually generating your best leads? Can you tell me your cost per acquisition? If your traffic dipped last month, do you know why — and what to do about it?
Most businesses can’t answer those questions confidently. Not because they don’t have analytics — but because their tracking was only partially set up, their reports are full of numbers without context, and nobody has taken the time to connect the data to decisions that actually matter.
Analytics isn’t a nice-to-have. It’s the foundation that every other marketing decision should be built on. Without clean data and clear reporting, you’re making expensive decisions based on gut feel — and that’s a risk you don’t need to take.
Analytics that gives you clarity, not clutter
Tracking Setup & Configuration
Getting the foundation right — because everything downstream depends on it
Before you can trust your reports, you need to trust your tracking. I audit what you have, fix what’s broken, and fill in what’s missing. Whether that means a full GA4 setup, cleaning up your Google Tag Manager container, or making sure your conversion tracking is actually firing correctly — this is where it starts.
What this covers:
- GA4 setup, configuration, and migration from Universal Analytics
- Google Tag Manager implementation and cleanup
- Conversion tracking across platforms (Google Ads, Meta, LinkedIn, etc.)
- Cross-platform tracking and attribution setup
- Event tracking for meaningful user interactions
- Debugging and fixing existing tracking issues
Custom Reporting & Dashboards
Reports people actually look at
A report is only useful if someone reads it and does something with it. I build reporting that’s tailored to your business and your audience — whether that’s an interactive Looker Studio dashboard your team checks weekly, a structured monthly report with context and recommendations, or an automated pipeline that pulls data from multiple sources without anyone lifting a finger.
What this covers:
- Custom Looker Studio dashboards built around your KPIs
- Automated reporting pipelines that save hours of manual work
- Monthly and weekly performance reports with analysis, not just numbers
- Executive summaries for stakeholders who need the big picture
- Multi-channel unified view — paid, organic, social, email in one place
Data Analysis & Strategic Recommendations
Data tells you what happened. Analysis tells you what to do about it.
Having clean data and nice dashboards is only half the equation. The real value is in analyzing that data — identifying patterns, spotting opportunities, diagnosing problems, and translating it all into recommendations you can act on. I bring a decade of marketing experience to the analysis, which means I’m not just telling you what the numbers say — I’m telling you what they mean for your business.
What this covers:
- Performance trend analysis across channels and campaigns
- Conversion funnel analysis and drop-off identification
- Traffic source evaluation and budget allocation recommendations
- Anomaly detection — understanding sudden changes in performance
- Actionable recommendations tied to specific business outcomes
AI-powered analytics — faster insights, less manual work
I use AI to build automated reporting pipelines, write data processing scripts, and surface insights faster than manual analysis ever could. That means less time pulling numbers into spreadsheets and more time understanding what those numbers mean.
But AI isn’t replacing human judgment here — it’s freeing up time so I can focus on the analysis and strategic thinking that actually moves the needle for your business. The automation handles the grunt work; I handle the interpretation.
Sound familiar?
“We migrated to GA4 but I'm not sure it's set up right...”
“We get a monthly report from our agency but honestly, I don't know what half of it means.”
“I can see traffic numbers, but I have no idea which channels are actually generating leads.”
“We're spending money on multiple marketing channels and can't tell which ones are worth it.”
“Our team spends hours every week pulling data into spreadsheets for reporting.”
Why analytics from a marketer — not just a data person
There’s a difference between a marketer who does analytics and an analyst who dabbles in marketing. When I look at your data, I’m not just seeing numbers — I’m seeing the SEO strategy behind your organic traffic, the paid search budget allocation behind your conversion rates, and the landing page experience behind your bounce rate.
That means the recommendations you get aren’t generic “improve your conversion rate” suggestions. They’re specific, actionable steps informed by someone who understands the marketing behind the metrics — because I’m the one executing those strategies too.
Start making decisions you can actually trust.
Whether your tracking needs a full rebuild or you just want reporting that tells you something useful, let's figure out the right approach for your business.